Do good: embracing brand citizenship to fuel both purpose and profit

Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.

Detalles Bibliográficos
Autor principal: Thompson, Anne Bahr
Lenguaje:eng
Publicado: AMACOM 2017
Materias:
Information Transfer and Management
Acceso en línea:http://cds.cern.ch/record/2663490
Descripción
Sumario:Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.

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