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Do good: embracing brand citizenship to fuel both purpose and profit
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.
| Autor principal: | |
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| Lenguaje: | eng |
| Publicado: |
AMACOM
2017
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2663490 |
| _version_ | 1780961724727296000 |
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| author | Thompson, Anne Bahr |
| author_facet | Thompson, Anne Bahr |
| author_sort | Thompson, Anne Bahr |
| collection | CERN |
| description | Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA. |
| id | cern-2663490 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2017 |
| publisher | AMACOM |
| record_format | invenio |
| spelling | cern-26634902021-04-21T18:30:46Zhttp://cds.cern.ch/record/2663490engThompson, Anne BahrDo good: embracing brand citizenship to fuel both purpose and profitInformation Transfer and ManagementBased on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.AMACOMoai:cds.cern.ch:26634902017 |
| spellingShingle | Information Transfer and Management Thompson, Anne Bahr Do good: embracing brand citizenship to fuel both purpose and profit |
| title | Do good: embracing brand citizenship to fuel both purpose and profit |
| title_full | Do good: embracing brand citizenship to fuel both purpose and profit |
| title_fullStr | Do good: embracing brand citizenship to fuel both purpose and profit |
| title_full_unstemmed | Do good: embracing brand citizenship to fuel both purpose and profit |
| title_short | Do good: embracing brand citizenship to fuel both purpose and profit |
| title_sort | do good: embracing brand citizenship to fuel both purpose and profit |
| topic | Information Transfer and Management |
| url | http://cds.cern.ch/record/2663490 |
| work_keys_str_mv | AT thompsonannebahr dogoodembracingbrandcitizenshiptofuelbothpurposeandprofit |