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Reverse innovation: create far from home, win everywhere

Detalles Bibliográficos
Autores principales:	Govindarajan, Vijay, Trimble, Chris, Nooyi, Indra K
Lenguaje:	eng
Publicado:	Harvard Business Review Press 2012
Materias:	Information Transfer and Management
Acceso en línea:	http://cds.cern.ch/record/2663668

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