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Discovery-driven growth: a breakthrough process to reduce risk and seize opportunity

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while mi...

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Detalles Bibliográficos
Autores principales: McGrath, Rita Gunther, Macmillan, Ian C
Lenguaje:eng
Publicado: Harvard Business Review Press 2009
Materias:
Acceso en línea:http://cds.cern.ch/record/2663682

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