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Discovery-driven growth: a breakthrough process to reduce risk and seize opportunity
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while mi...
Autores principales: | McGrath, Rita Gunther, Macmillan, Ian C |
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Lenguaje: | eng |
Publicado: |
Harvard Business Review Press
2009
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2663682 |
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