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Silver lining: your guide to innovating in a downturn
Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense, the smartest executive...
Autor principal: | Anthony, Scott D |
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Lenguaje: | eng |
Publicado: |
Harvard Business Review Press
2009
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2663704 |
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