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Strategy for sustainability: a business manifesto

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its cor...

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Detalles Bibliográficos
Autor principal: Werbach, Adam
Lenguaje:eng
Publicado: Harvard Business Review Press 2009
Materias:
Acceso en línea:http://cds.cern.ch/record/2663730
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author Werbach, Adam
author_facet Werbach, Adam
author_sort Werbach, Adam
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description The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
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spelling cern-26637302021-04-21T18:30:14Zhttp://cds.cern.ch/record/2663730engWerbach, AdamStrategy for sustainability: a business manifestoInformation Transfer and ManagementThe definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.Harvard Business Review Pressoai:cds.cern.ch:26637302009
spellingShingle Information Transfer and Management
Werbach, Adam
Strategy for sustainability: a business manifesto
title Strategy for sustainability: a business manifesto
title_full Strategy for sustainability: a business manifesto
title_fullStr Strategy for sustainability: a business manifesto
title_full_unstemmed Strategy for sustainability: a business manifesto
title_short Strategy for sustainability: a business manifesto
title_sort strategy for sustainability: a business manifesto
topic Information Transfer and Management
url http://cds.cern.ch/record/2663730
work_keys_str_mv AT werbachadam strategyforsustainabilityabusinessmanifesto