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Design of business: why design thinking is the next competitive advantage
Most companies today have innovation envy. They yearn to come up with a gamechanging innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovativethey spend on R&D, bring in creative designers, hire innovation consultants. But t...
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| Lenguaje: | eng |
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Harvard Business Review Press
2009
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| Acceso en línea: | http://cds.cern.ch/record/2663742 |