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The future of competition: co-creating unique value with customers
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by t...
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
Harvard Business Review Press
2004
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| Acceso en línea: | http://cds.cern.ch/record/2663760 |