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Strategy maps: converting intangible assets into tangible outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
| Autores principales: | , |
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| Lenguaje: | eng |
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Harvard Business Review Press
2004
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| Acceso en línea: | http://cds.cern.ch/record/2663777 |