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The essential advantage: how to win with a capabilities-driven strategy
Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them...
| Autores principales: | , |
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| Lenguaje: | eng |
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Harvard Business Review Press
2010
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| Acceso en línea: | http://cds.cern.ch/record/2663779 |