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Blue ocean strategy with Harvard Business Review classic article “Red ocean traps” (2 books)
Autores principales: | Kim, W Chan, Mauborgne, Renée A |
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Lenguaje: | eng |
Publicado: |
Harvard Business Review Press
2017
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2663852 |
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