Communicating ATLAS

Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehen...

Descripción completa

Detalles Bibliográficos
Autores principales: Mehlhase, Sascha, Anthony-Kittelsen, Katarina-Amelia, Goldfarb, Steven, Nellist, Clara, Jarvis-Ward , Emma
Lenguaje:eng
Publicado: 2019
Materias:
Particle Physics - Experiment
Acceso en línea:http://cds.cern.ch/record/2675003
_version_ 1780962591468683264
author Mehlhase, Sascha
Anthony-Kittelsen, Katarina-Amelia
Goldfarb, Steven
Nellist, Clara
Jarvis-Ward , Emma
author_facet Mehlhase, Sascha
Anthony-Kittelsen, Katarina-Amelia
Goldfarb, Steven
Nellist, Clara
Jarvis-Ward , Emma
author_sort Mehlhase, Sascha
collection CERN
description Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
id cern-2675003
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2019
record_format invenio
spelling cern-26750032019-09-30T06:29:59Zhttp://cds.cern.ch/record/2675003engMehlhase, SaschaAnthony-Kittelsen, Katarina-AmeliaGoldfarb, StevenNellist, ClaraJarvis-Ward , EmmaCommunicating ATLASParticle Physics - ExperimentCommunicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.ATL-OREACH-SLIDE-2019-196oai:cds.cern.ch:26750032019-05-18
spellingShingle Particle Physics - Experiment
Mehlhase, Sascha
Anthony-Kittelsen, Katarina-Amelia
Goldfarb, Steven
Nellist, Clara
Jarvis-Ward , Emma
Communicating ATLAS
title Communicating ATLAS
title_full Communicating ATLAS
title_fullStr Communicating ATLAS
title_full_unstemmed Communicating ATLAS
title_short Communicating ATLAS
title_sort communicating atlas
topic Particle Physics - Experiment
url http://cds.cern.ch/record/2675003
work_keys_str_mv AT mehlhasesascha communicatingatlas
AT anthonykittelsenkatarinaamelia communicatingatlas
AT goldfarbsteven communicatingatlas
AT nellistclara communicatingatlas
AT jarviswardemma communicatingatlas

Ejemplares similares