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Data science for marketing analytics: achieve your marketing goals with the data analytics power of Python
Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process.
| Autores principales: | , , |
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| Lenguaje: | eng |
| Publicado: |
Packt Publishing
2019
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2675649 |
| Sumario: | Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process. |
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