Communicating ATLAS: adapting to an ever-changing media landscape

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Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehen...

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Detalles Bibliográficos
Autores principales: Anthony-Kittelsen, Katarina-Amelia, Mehlhase, Sascha, Goldfarb, Steven, Nellist, Clara, Jarvis-Ward , Emma
Lenguaje:eng
Publicado: 2019
Materias:
Particle Physics - Experiment
Acceso en línea:http://cds.cern.ch/record/2684437
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author Anthony-Kittelsen, Katarina-Amelia
Mehlhase, Sascha
Goldfarb, Steven
Nellist, Clara
Jarvis-Ward , Emma
author_facet Anthony-Kittelsen, Katarina-Amelia
Mehlhase, Sascha
Goldfarb, Steven
Nellist, Clara
Jarvis-Ward , Emma
author_sort Anthony-Kittelsen, Katarina-Amelia
collection CERN
description Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
id cern-2684437
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2019
record_format invenio
spelling cern-26844372019-09-30T06:29:59Zhttp://cds.cern.ch/record/2684437engAnthony-Kittelsen, Katarina-AmeliaMehlhase, SaschaGoldfarb, StevenNellist, ClaraJarvis-Ward , EmmaCommunicating ATLAS: adapting to an ever-changing media landscapeParticle Physics - ExperimentCommunicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.ATL-OREACH-SLIDE-2019-498oai:cds.cern.ch:26844372019-07-30
spellingShingle Particle Physics - Experiment
Anthony-Kittelsen, Katarina-Amelia
Mehlhase, Sascha
Goldfarb, Steven
Nellist, Clara
Jarvis-Ward , Emma
Communicating ATLAS: adapting to an ever-changing media landscape
title Communicating ATLAS: adapting to an ever-changing media landscape
title_full Communicating ATLAS: adapting to an ever-changing media landscape
title_fullStr Communicating ATLAS: adapting to an ever-changing media landscape
title_full_unstemmed Communicating ATLAS: adapting to an ever-changing media landscape
title_short Communicating ATLAS: adapting to an ever-changing media landscape
title_sort communicating atlas: adapting to an ever-changing media landscape
topic Particle Physics - Experiment
url http://cds.cern.ch/record/2684437
work_keys_str_mv AT anthonykittelsenkatarinaamelia communicatingatlasadaptingtoaneverchangingmedialandscape
AT mehlhasesascha communicatingatlasadaptingtoaneverchangingmedialandscape
AT goldfarbsteven communicatingatlasadaptingtoaneverchangingmedialandscape
AT nellistclara communicatingatlasadaptingtoaneverchangingmedialandscape
AT jarviswardemma communicatingatlasadaptingtoaneverchangingmedialandscape

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