Delivering impact with digital resources: planning your strategy in the attention economy

This book investigates how digital values affect our lives provides practical guidance for delivering and sustaining value and impact from digital content. Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how our organisational presence within digital cultures can create change and it is through the use of impact assessment that we can then seek to understand how we are fostering such changes with our communities. Delivering Impact with Digital Resources focuses on introducing and defining digital values with a clear argument that revealing and understanding them is a key to success in developing digital content. Coverage includes: the attention economy and cultural economicsthe difference between tangible and intangible benefits and issues around sharing open content as well as the means to understand your digital ecosystem working with stakeholders and delivering on promises implicit in digital resources/activities an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using case studies from many sectors and geographies to show how they are explored and applieda guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods. This book will be especially useful for managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies.