Communicating ATLAS: adapting to an ever-changing media landscape

Mostrar otras versiones (2)

Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehen...

Descripción completa

Detalles Bibliográficos
Autores principales: Anthony-Kittelsen, Katarina-Amelia, Mehlhase, Sascha
Lenguaje:eng
Publicado: 2019
Materias:
Particle Physics - Experiment
Acceso en línea:https://dx.doi.org/10.22323/1.350.0012
http://cds.cern.ch/record/2687755
_version_ 1780963630818263040
author Anthony-Kittelsen, Katarina-Amelia
Mehlhase, Sascha
author_facet Anthony-Kittelsen, Katarina-Amelia
Mehlhase, Sascha
author_sort Anthony-Kittelsen, Katarina-Amelia
collection CERN
description Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
id cern-2687755
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2019
record_format invenio
spelling cern-26877552021-03-25T18:49:52Zdoi:10.22323/1.350.0012http://cds.cern.ch/record/2687755engAnthony-Kittelsen, Katarina-AmeliaMehlhase, SaschaCommunicating ATLAS: adapting to an ever-changing media landscapeParticle Physics - ExperimentCommunicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.ATL-OREACH-PROC-2019-003oai:cds.cern.ch:26877552019-08-28
spellingShingle Particle Physics - Experiment
Anthony-Kittelsen, Katarina-Amelia
Mehlhase, Sascha
Communicating ATLAS: adapting to an ever-changing media landscape
title Communicating ATLAS: adapting to an ever-changing media landscape
title_full Communicating ATLAS: adapting to an ever-changing media landscape
title_fullStr Communicating ATLAS: adapting to an ever-changing media landscape
title_full_unstemmed Communicating ATLAS: adapting to an ever-changing media landscape
title_short Communicating ATLAS: adapting to an ever-changing media landscape
title_sort communicating atlas: adapting to an ever-changing media landscape
topic Particle Physics - Experiment
url https://dx.doi.org/10.22323/1.350.0012
http://cds.cern.ch/record/2687755
work_keys_str_mv AT anthonykittelsenkatarinaamelia communicatingatlasadaptingtoaneverchangingmedialandscape
AT mehlhasesascha communicatingatlasadaptingtoaneverchangingmedialandscape

Ejemplares similares