Communicating ATLAS: adapting to an ever-changing media landscape

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Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehen...

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Detalles Bibliográficos
Autores principales: Rodriguez Vera, Ana Maria, Anthony-Kittelsen, Katarina-Amelia
Lenguaje:eng
Publicado: 2019
Materias:
Particle Physics - Experiment
Acceso en línea:https://dx.doi.org/10.22323/1.367.0174
http://cds.cern.ch/record/2689289
Descripción
Sumario:Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.

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