Communicating ATLAS: adapting to an ever-changing media landscape

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Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehen...

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Detalles Bibliográficos
Autores principales: Rodriguez Vera, Ana Maria, Anthony-Kittelsen, Katarina-Amelia
Lenguaje:eng
Publicado: 2019
Materias:
Particle Physics - Experiment
Acceso en línea:https://dx.doi.org/10.22323/1.367.0174
http://cds.cern.ch/record/2689289
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author Rodriguez Vera, Ana Maria
Anthony-Kittelsen, Katarina-Amelia
author_facet Rodriguez Vera, Ana Maria
Anthony-Kittelsen, Katarina-Amelia
author_sort Rodriguez Vera, Ana Maria
collection CERN
description Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
id cern-2689289
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2019
record_format invenio
spelling cern-26892892022-08-10T12:21:13Zdoi:10.22323/1.367.0174http://cds.cern.ch/record/2689289engRodriguez Vera, Ana MariaAnthony-Kittelsen, Katarina-AmeliaCommunicating ATLAS: adapting to an ever-changing media landscapeParticle Physics - ExperimentCommunicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.ATL-OREACH-PROC-2019-004oai:cds.cern.ch:26892892019-09-12
spellingShingle Particle Physics - Experiment
Rodriguez Vera, Ana Maria
Anthony-Kittelsen, Katarina-Amelia
Communicating ATLAS: adapting to an ever-changing media landscape
title Communicating ATLAS: adapting to an ever-changing media landscape
title_full Communicating ATLAS: adapting to an ever-changing media landscape
title_fullStr Communicating ATLAS: adapting to an ever-changing media landscape
title_full_unstemmed Communicating ATLAS: adapting to an ever-changing media landscape
title_short Communicating ATLAS: adapting to an ever-changing media landscape
title_sort communicating atlas: adapting to an ever-changing media landscape
topic Particle Physics - Experiment
url https://dx.doi.org/10.22323/1.367.0174
http://cds.cern.ch/record/2689289
work_keys_str_mv AT rodriguezveraanamaria communicatingatlasadaptingtoaneverchangingmedialandscape
AT anthonykittelsenkatarinaamelia communicatingatlasadaptingtoaneverchangingmedialandscape

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