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Hello, my name is awesome: how to create brand names that stick

Detalles Bibliográficos
Autor principal:	Watkins, Alexandra
Lenguaje:	eng
Publicado:	Berrett-Koehler Publishers 2019
Materias:	Commerce, Economics, Social Science
Acceso en línea:	http://cds.cern.ch/record/2699718

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