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The road to luxury: the evolution, markets, and strategies of luxury brand management
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
John Wiley & Sons
2015
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2705847 |
| _version_ | 1780964837148327936 |
|---|---|
| author | Som, Ashok Blanckaert, Christian |
| author_facet | Som, Ashok Blanckaert, Christian |
| author_sort | Som, Ashok |
| collection | CERN |
| id | cern-2705847 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2015 |
| publisher | John Wiley & Sons |
| record_format | invenio |
| spelling | cern-27058472021-04-21T18:11:57Zhttp://cds.cern.ch/record/2705847engSom, AshokBlanckaert, ChristianThe road to luxury: the evolution, markets, and strategies of luxury brand managementCommerce, Economics, Social ScienceJohn Wiley & Sonsoai:cds.cern.ch:27058472015 |
| spellingShingle | Commerce, Economics, Social Science Som, Ashok Blanckaert, Christian The road to luxury: the evolution, markets, and strategies of luxury brand management |
| title | The road to luxury: the evolution, markets, and strategies of luxury brand management |
| title_full | The road to luxury: the evolution, markets, and strategies of luxury brand management |
| title_fullStr | The road to luxury: the evolution, markets, and strategies of luxury brand management |
| title_full_unstemmed | The road to luxury: the evolution, markets, and strategies of luxury brand management |
| title_short | The road to luxury: the evolution, markets, and strategies of luxury brand management |
| title_sort | road to luxury: the evolution, markets, and strategies of luxury brand management |
| topic | Commerce, Economics, Social Science |
| url | http://cds.cern.ch/record/2705847 |
| work_keys_str_mv | AT somashok theroadtoluxurytheevolutionmarketsandstrategiesofluxurybrandmanagement AT blanckaertchristian theroadtoluxurytheevolutionmarketsandstrategiesofluxurybrandmanagement AT somashok roadtoluxurytheevolutionmarketsandstrategiesofluxurybrandmanagement AT blanckaertchristian roadtoluxurytheevolutionmarketsandstrategiesofluxurybrandmanagement |