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Museums go international: new strategies, new business models
This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary intern...
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| Lenguaje: | eng |
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P.I.E. - Peter Lang SA Éditions Scientifiques Internationales
2019
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| Acceso en línea: | http://cds.cern.ch/record/2707547 |