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Creating Digital Offerings Customers Will Buy
Autores principales: | Ross, Jeanne, Beath, Cynthia, Mocker, Martin |
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Lenguaje: | eng |
Publicado: |
MIT Sloan Management Review
2019
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2726164 |
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