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Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Wiley
2010
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2732473 |
| _version_ | 1780966796298289152 |
|---|---|
| author | Chasser, Anne |
| author_facet | Chasser, Anne |
| author_sort | Chasser, Anne |
| collection | CERN |
| id | cern-2732473 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2010 |
| publisher | Wiley |
| record_format | invenio |
| spelling | cern-27324732021-04-21T18:02:37Zhttp://cds.cern.ch/record/2732473engChasser, AnneBrand Rewired: Connecting Intellectual Property, Branding, and Creativity StrategyXXWileyoai:cds.cern.ch:27324732010 |
| spellingShingle | XX Chasser, Anne Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy |
| title | Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy |
| title_full | Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy |
| title_fullStr | Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy |
| title_full_unstemmed | Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy |
| title_short | Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy |
| title_sort | brand rewired: connecting intellectual property, branding, and creativity strategy |
| topic | XX |
| url | http://cds.cern.ch/record/2732473 |
| work_keys_str_mv | AT chasseranne brandrewiredconnectingintellectualpropertybrandingandcreativitystrategy |