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Marketing 3.0: From Products to Customers to the Human Spirit
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Wiley
2010
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2732491 |
| _version_ | 1780966800122445824 |
|---|---|
| author | Kotler, Philip |
| author_facet | Kotler, Philip |
| author_sort | Kotler, Philip |
| collection | CERN |
| id | cern-2732491 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2010 |
| publisher | Wiley |
| record_format | invenio |
| spelling | cern-27324912021-04-21T18:02:35Zhttp://cds.cern.ch/record/2732491engKotler, PhilipMarketing 3.0: From Products to Customers to the Human SpiritXXWileyoai:cds.cern.ch:27324912010 |
| spellingShingle | XX Kotler, Philip Marketing 3.0: From Products to Customers to the Human Spirit |
| title | Marketing 3.0: From Products to Customers to the Human Spirit |
| title_full | Marketing 3.0: From Products to Customers to the Human Spirit |
| title_fullStr | Marketing 3.0: From Products to Customers to the Human Spirit |
| title_full_unstemmed | Marketing 3.0: From Products to Customers to the Human Spirit |
| title_short | Marketing 3.0: From Products to Customers to the Human Spirit |
| title_sort | marketing 3.0: from products to customers to the human spirit |
| topic | XX |
| url | http://cds.cern.ch/record/2732491 |
| work_keys_str_mv | AT kotlerphilip marketing30fromproductstocustomerstothehumanspirit |