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How to Market to People Not Like You: Know It or Blow It" Rules for Reaching Diverse Customers

Detalles Bibliográficos
Autor principal:	McDONALD, KELLY
Lenguaje:	eng
Publicado:	Wiley 2011
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2732587

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