Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models

Detalles Bibliográficos
Autor principal: Maddock, G
Lenguaje:eng
Publicado: Wiley 2011
Materias:
XX
Acceso en línea:http://cds.cern.ch/record/2732656
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author Maddock, G
author_facet Maddock, G
author_sort Maddock, G
collection CERN
id cern-2732656
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2011
publisher Wiley
record_format invenio
spelling cern-27326562021-04-21T18:02:18Zhttp://cds.cern.ch/record/2732656engMaddock, GBrand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business ModelsXXWileyoai:cds.cern.ch:27326562011
spellingShingle XX
Maddock, G
Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models
title Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models
title_full Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models
title_fullStr Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models
title_full_unstemmed Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models
title_short Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models
title_sort brand new: solving the innovation paradox-how great brands invent and launch new products, services, and business models
topic XX
url http://cds.cern.ch/record/2732656
work_keys_str_mv AT maddockg brandnewsolvingtheinnovationparadoxhowgreatbrandsinventandlaunchnewproductsservicesandbusinessmodels

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