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Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models

Detalles Bibliográficos
Autor principal:	Maddock, G
Lenguaje:	eng
Publicado:	Wiley 2011
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2732656

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