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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Wiley
2012
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2732802 |
| _version_ | 1780966873471385600 |
|---|---|
| author | Kotler, Philip |
| author_facet | Kotler, Philip |
| author_sort | Kotler, Philip |
| collection | CERN |
| id | cern-2732802 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2012 |
| publisher | Wiley |
| record_format | invenio |
| spelling | cern-27328022021-04-21T18:02:02Zhttp://cds.cern.ch/record/2732802engKotler, PhilipGood Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom LineXXWileyoai:cds.cern.ch:27328022012 |
| spellingShingle | XX Kotler, Philip Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line |
| title | Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line |
| title_full | Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line |
| title_fullStr | Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line |
| title_full_unstemmed | Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line |
| title_short | Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line |
| title_sort | good works!: marketing and corporate initiatives that build a better world...and the bottom line |
| topic | XX |
| url | http://cds.cern.ch/record/2732802 |
| work_keys_str_mv | AT kotlerphilip goodworksmarketingandcorporateinitiativesthatbuildabetterworldandthebottomline |