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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Wiley
2013
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2732903 |
| _version_ | 1780966895505113088 |
|---|---|
| author | Gordon, Ian |
| author_facet | Gordon, Ian |
| author_sort | Gordon, Ian |
| collection | CERN |
| id | cern-2732903 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2013 |
| publisher | Wiley |
| record_format | invenio |
| spelling | cern-27329032021-04-21T18:01:51Zhttp://cds.cern.ch/record/2732903engGordon, IanManaging the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting ValueXXWileyoai:cds.cern.ch:27329032013 |
| spellingShingle | XX Gordon, Ian Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value |
| title | Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value |
| title_full | Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value |
| title_fullStr | Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value |
| title_full_unstemmed | Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value |
| title_short | Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value |
| title_sort | managing the new customer relationship: strategies to engage the social customer and build lasting value |
| topic | XX |
| url | http://cds.cern.ch/record/2732903 |
| work_keys_str_mv | AT gordonian managingthenewcustomerrelationshipstrategiestoengagethesocialcustomerandbuildlastingvalue |