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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Pearson
2015
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2733224 |
| _version_ | 1780966943468027904 |
|---|---|
| author | Farris, Paul |
| author_facet | Farris, Paul |
| author_sort | Farris, Paul |
| collection | CERN |
| id | cern-2733224 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2015 |
| publisher | Pearson |
| record_format | invenio |
| spelling | cern-27332242021-04-21T18:01:32Zhttp://cds.cern.ch/record/2733224engFarris, PaulMarketing Metrics: The Manager's Guide to Measuring Marketing PerformanceXXPearsonoai:cds.cern.ch:27332242015 |
| spellingShingle | XX Farris, Paul Marketing Metrics: The Manager's Guide to Measuring Marketing Performance |
| title | Marketing Metrics: The Manager's Guide to Measuring Marketing Performance |
| title_full | Marketing Metrics: The Manager's Guide to Measuring Marketing Performance |
| title_fullStr | Marketing Metrics: The Manager's Guide to Measuring Marketing Performance |
| title_full_unstemmed | Marketing Metrics: The Manager's Guide to Measuring Marketing Performance |
| title_short | Marketing Metrics: The Manager's Guide to Measuring Marketing Performance |
| title_sort | marketing metrics: the manager's guide to measuring marketing performance |
| topic | XX |
| url | http://cds.cern.ch/record/2733224 |
| work_keys_str_mv | AT farrispaul marketingmetricsthemanagersguidetomeasuringmarketingperformance |