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Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

Detalles Bibliográficos
Autor principal:	Smith, Gerald
Lenguaje:	eng
Publicado:	Pearson 2015
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2733231

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