Cargando…

Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

Detalles Bibliográficos
Autor principal:	Smith, Gerald
Lenguaje:	eng
Publicado:	Pearson 2015
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2733231

Ejemplares similares

Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty
por: Thompson, Harvey
Publicado: (2014)

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
por: Vincent, Laurence
Publicado: (2012)

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
por: Amos, James
Publicado: (2012)

Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity
por: Al-Abdallah, Ghaith, et al.
Publicado: (2023)

Consumption Habits and Brand Loyalty of Belgian Coffee Consumers
por: Alsafra, Zouheir, et al.
Publicado: (2022)

How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty
por: Chuenban, Pichit, et al.
Publicado: (2021)

Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
por: Imbriano, Lou
Publicado: (2011)

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
por: Chen, Libin, et al.
Publicado: (2022)

Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
por: Fuggetta, Rob
Publicado: (2012)

Brand loyalty in the face of stockouts
por: Khan, Uzma, et al.
Publicado: (2023)

The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application
por: Zaato, Solomon Gbene, et al.
Publicado: (2023)

Brand Revitalization: Creating a Plan to Win
por: -, Larry
Publicado: (2010)

Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market
por: Irani-Kermani, Roozbeh, et al.
Publicado: (2022)

Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most
por: Bueno, Bolivar
Publicado: (2012)

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
por: Revella, Adele
Publicado: (2015)

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
por: Gallo, Carmine
Publicado: (2012)

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
por: Whitman, Drew
Publicado: (2014)

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
por: Yi, Lin, et al.
Publicado: (2022)

Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality
por: Zhao, Jin, et al.
Publicado: (2022)

The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer
por: Johnson, Nicholas
Publicado: (2015)

Customer loyalty : how to earn it, how to keep it
por: Griffin, Jill
Publicado: (1995)

Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game
por: Fisk, Peter
Publicado: (2015)

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
por: Morgan, John
Publicado: (2011)

Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry
por: Javed, Nayab, et al.
Publicado: (2023)

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
por: Pulizzi, Joe
Publicado: (2013)

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
por: Chattopadhyay, Amitava
Publicado: (2012)

Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets
por: Malarvizhi, Chinnasamy Agamudainambhi, et al.
Publicado: (2022)

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
por: Villacé-Molinero, Teresa, et al.
Publicado: (2016)

Social Media and brand loyalty in ophthalmological services
por: Gheorghe, Consuela-Mădălina
Publicado: (2021)

The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media
por: Boudreaux, Chris
Publicado: (2013)

Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
por: Brito, Michael
Publicado: (2013)

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
por: Halloran, Tim
Publicado: (2014)

Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

Does it pay to book direct?: Customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
por: Lee, Seung Hyun, et al.
Publicado: (2022)

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
por: Plotkina, Daria, et al.
Publicado: (2022)

Customer agility, market orientation, and brand image in the context of Chinese market
por: Junfeng, Wang, et al.
Publicado: (2022)

Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty
por: Azhar, Mohd, et al.
Publicado: (2023)

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
por: Paharia, Rajat
Publicado: (2013)

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty
por: Brooks, Margaret
Publicado: (2013)

Cannot write session to /tmp/vufind_sessions/sess_j20tg6p2n6mhfhjeuejtbvk5ol