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Essentials of Services Marketing
| Autor principal: | |
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| Lenguaje: | eng |
| Publicado: |
Pearson
2012
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2735071 |
| _version_ | 1780967303430537216 |
|---|---|
| author | Wirtz, Jochen |
| author_facet | Wirtz, Jochen |
| author_sort | Wirtz, Jochen |
| collection | CERN |
| id | cern-2735071 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2012 |
| publisher | Pearson |
| record_format | invenio |
| spelling | cern-27350712021-04-21T17:58:44Zhttp://cds.cern.ch/record/2735071engWirtz, JochenEssentials of Services MarketingXXPearsonoai:cds.cern.ch:27350712012 |
| spellingShingle | XX Wirtz, Jochen Essentials of Services Marketing |
| title | Essentials of Services Marketing |
| title_full | Essentials of Services Marketing |
| title_fullStr | Essentials of Services Marketing |
| title_full_unstemmed | Essentials of Services Marketing |
| title_short | Essentials of Services Marketing |
| title_sort | essentials of services marketing |
| topic | XX |
| url | http://cds.cern.ch/record/2735071 |
| work_keys_str_mv | AT wirtzjochen essentialsofservicesmarketing |