Cargando…

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Detalles Bibliográficos
Autor principal:	Chattopadhyay, Amitava
Lenguaje:	eng
Publicado:	McGraw-Hill 2012
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2736438

Ejemplares similares

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
por: Morgan, John
Publicado: (2011)

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
por: Mootee, Idris
Publicado: (2013)

Strategy in Emerging Markets
por: Pehrsson, Anders
Publicado: (2013)

Disruptive Marketing
por: Colon, Geoffrey
Publicado: (2016)

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
por: Brown, Danny
Publicado: (2013)

How Disruptive Will Innovations from Emerging Markets Be?
por: Markides, Constantinos
Publicado: (2012)

Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth
por: Sheth, Jagdish
Publicado: (2016)

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave
por: Amos, James
Publicado: (2012)

Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
por: Smith, Gerald
Publicado: (2015)

Impending Flop for Brand Antiretrovirals in the Emerging Markets?
por: Daniele, Dionisio, et al.
Publicado: (2008)

Emerging Markets Rule: Growth Strategies of the New Global Giants
por: Garcia-Canal, Esteban
Publicado: (2012)

Market Microstructure in Emerging and Developed Markets
por: Baker, H
Publicado: (2013)

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
por: Lewis, Mike
Publicado: (2012)

Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
por: Fuggetta, Rob
Publicado: (2012)

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
por: Ammerman, William
Publicado: (2019)

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
por: Wright, Ted
Publicado: (2014)

Developing New Products in Emerging Markets
por: Jha, Srivardhini
Publicado: (2016)

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
por: Fernandez, Phil
Publicado: (2012)

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
por: Mathieson, Rick
Publicado: (2010)

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
por: Roetzer, Paul
Publicado: (2014)

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
por: Schultz, Mike
Publicado: (2013)

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
por: Didner, Pam
Publicado: (2014)

Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy
por: Ciravegna, Luciano
Publicado: (2013)

The road to luxury: the evolution, markets, and strategies of luxury brand management
por: Som, Ashok, et al.
Publicado: (2015)

Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
por: Flint, Daniel
Publicado: (2014)

Disruption by Design: How to Create Products that Disrupt and then Dominate Markets
por: Paetz, Paul
Publicado: (2014)

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships
por: Thomas, Barbara
Publicado: (2016)

Financial Markets and Trading: An Introduction to Market Microstructure and Trading Strategies
por: Schmidt, Anatoly
Publicado: (2011)

Building Brand Communities
por: Jones, Carrie
Publicado: (2020)

Customer agility, market orientation, and brand image in the context of Chinese market
por: Junfeng, Wang, et al.
Publicado: (2022)

The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer
por: Johnson, Nicholas
Publicado: (2015)

Content Marketing Strategies For Dummies
por: Diamond, Stephanie
Publicado: (2016)

Emerging Markets and the Global Economy
por: Arouri, Mohammed
Publicado: (2013)

The Emergence of Land Markets in Africa
por: Holden, Stein
Publicado: (2010)

Engaging With Startups in Emerging Markets
por: Prashantham, Shameen
Publicado: (2016)

Fisher Investments on emerging markets
por: Fraser, Austin B
Publicado: (2010)

Flash Mobile: Building Games with Flash for the Mobile Market
por: David, Matthew
Publicado: (2012)

The Handbook of Equity Market Anomalies: Translating Market Inefficiencies into Effective Investment Strategies
por: Zacks, Leonard
Publicado: (2011)

The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone
por: Alpert, Jed
Publicado: (2012)

What Drives Employees' Innovative Behaviors in Emerging-Market Multinationals? An Integrated Approach
por: Jin, Shanyue, et al.
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_lvsn488s8ql1dhb9bvijlqa87g