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The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
| Autor principal: | |
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| Lenguaje: | eng |
| Publicado: |
McGraw-Hill
2019
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2736729 |
| _version_ | 1780967614377361408 |
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| author | Ammerman, William |
| author_facet | Ammerman, William |
| author_sort | Ammerman, William |
| collection | CERN |
| id | cern-2736729 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2019 |
| publisher | McGraw-Hill |
| record_format | invenio |
| spelling | cern-27367292021-04-21T17:56:37Zhttp://cds.cern.ch/record/2736729engAmmerman, WilliamThe Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine LearningXXMcGraw-Hilloai:cds.cern.ch:27367292019 |
| spellingShingle | XX Ammerman, William The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
| title | The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
| title_full | The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
| title_fullStr | The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
| title_full_unstemmed | The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
| title_short | The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
| title_sort | invisible brand: marketing in the age of automation, big data, and machine learning |
| topic | XX |
| url | http://cds.cern.ch/record/2736729 |
| work_keys_str_mv | AT ammermanwilliam theinvisiblebrandmarketingintheageofautomationbigdataandmachinelearning AT ammermanwilliam invisiblebrandmarketingintheageofautomationbigdataandmachinelearning |