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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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Lenguaje: | eng |
Publicado: |
McGraw-Hill
2020
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Acceso en línea: | http://cds.cern.ch/record/2736782 |
_version_ | 1780967625608658944 |
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author | Federer, Joe |
author_facet | Federer, Joe |
author_sort | Federer, Joe |
collection | CERN |
id | cern-2736782 |
institution | Organización Europea para la Investigación Nuclear |
language | eng |
publishDate | 2020 |
publisher | McGraw-Hill |
record_format | invenio |
spelling | cern-27367822021-04-21T17:56:32Zhttp://cds.cern.ch/record/2736782engFederer, JoeThe Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates UsXXMcGraw-Hilloai:cds.cern.ch:27367822020 |
spellingShingle | XX Federer, Joe The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
title | The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
title_full | The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
title_fullStr | The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
title_full_unstemmed | The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
title_short | The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
title_sort | hidden psychology of social networks: how brands create authentic engagement by understanding what motivates us |
topic | XX |
url | http://cds.cern.ch/record/2736782 |
work_keys_str_mv | AT federerjoe thehiddenpsychologyofsocialnetworkshowbrandscreateauthenticengagementbyunderstandingwhatmotivatesus AT federerjoe hiddenpsychologyofsocialnetworkshowbrandscreateauthenticengagementbyunderstandingwhatmotivatesus |