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The Gap Between the Vision for Marketing and Reality
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
MIT Sloan Management Review
2012
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2736824 |
| _version_ | 1780967634451300352 |
|---|---|
| author | Korsten, Peter |
| author_facet | Korsten, Peter |
| author_sort | Korsten, Peter |
| collection | CERN |
| id | cern-2736824 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2012 |
| publisher | MIT Sloan Management Review |
| record_format | invenio |
| spelling | cern-27368242021-04-21T17:56:29Zhttp://cds.cern.ch/record/2736824engKorsten, PeterThe Gap Between the Vision for Marketing and RealityXXMIT Sloan Management Reviewoai:cds.cern.ch:27368242012 |
| spellingShingle | XX Korsten, Peter The Gap Between the Vision for Marketing and Reality |
| title | The Gap Between the Vision for Marketing and Reality |
| title_full | The Gap Between the Vision for Marketing and Reality |
| title_fullStr | The Gap Between the Vision for Marketing and Reality |
| title_full_unstemmed | The Gap Between the Vision for Marketing and Reality |
| title_short | The Gap Between the Vision for Marketing and Reality |
| title_sort | gap between the vision for marketing and reality |
| topic | XX |
| url | http://cds.cern.ch/record/2736824 |
| work_keys_str_mv | AT korstenpeter thegapbetweenthevisionformarketingandreality AT korstenpeter gapbetweenthevisionformarketingandreality |