Cargando…

How Effective Is Location-Targeted Mobile Advertising?

Detalles Bibliográficos
Autor principal:	Keith, Megan
Lenguaje:	eng
Publicado:	MIT Sloan Management Review 2015
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2736897

Ejemplares similares

How to make it as an advertising creative
por: Veksner, Simon
Publicado: (2010)

Advertising at the Crossroads (RLE Advertising)
por: Geller, Max
Publicado: (2013)

Commercial Advertising (RLE Advertising)
por: Russell, Thomas
Publicado: (2013)

Personalized Digital Advertising: How Data and Technology Are Transforming How We Market
por: Nesamoney, Diaz
Publicado: (2015)

Advertising A New Approach (RLE Advertising)
por: Taplin, Walter
Publicado: (2013)

Advertising for People Who Don't Like Advertising
por: Kesselskramer
Publicado: (2012)

Creativity and Advertising
por: McStay, Andrew
Publicado: (2013)

Beyond Advertising
por: Wind, Yoram
Publicado: (2016)

Advertisers at Work
por: Tuten, Tracy
Publicado: (2012)

Advertising in Tourism and Leisure
por: Morgan, Nigel
Publicado: (2013)

Facebook® Advertising For Dummies®
por: Dunay, Paul
Publicado: (2010)

How to Advertise
Publicado: (1887)

Privacy in targeted advertising on mobile devices: a survey
por: Ullah, Imdad, et al.
Publicado: (2022)

The Handbook of International Advertising Research
por: Cheng, Hong
Publicado: (2014)

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
por: Aitchison, Jim
Publicado: (2012)

LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn
por: Carter, Brian
Publicado: (2012)

Perceived privacy in location-based mobile system
por: Poikela, Maija Elina
Publicado: (2019)

Display Advertising: An Hour a Day
por: Booth, David
Publicado: (2012)

Successful advertising, how to accomplish it : a practical work for advertisers and business men /
por: MacDonald, J. Angus (John Angus), 1868-
Publicado: (1902)

Build Location Apps on iOS with Swift: Use Apple Maps, Google Maps, and Mapbox to Code Location Aware Mobile Apps
por: Linwood, Jeffrey
Publicado: (2020)

How to Make Money with Mobile Media
por: Turner, Jamie
Publicado: (2010)

Advertisers and Advertising
Publicado: (1905)

How to Use Location-Based Marketing to Grow Your Sales and Revenue
por: Turner, Jamie
Publicado: (2012)

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
por: Hasen, Jeff
Publicado: (2012)

Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies
por: Nicol, Dirk
Publicado: (2013)

How the Web was Born - book advertisment video
Publicado: (2001)

How the Web was Born - book advertisment video
Publicado: (2001)

Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising
por: Nisser, Annerose, et al.
Publicado: (2016)

How to develop a successful advertising plan
por: Taylor, James Walter 1933-
Publicado: (1993)

The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism
por: Wang, Yajuan, et al.
Publicado: (2022)

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
por: Weller, Bart
Publicado: (2012)

Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern
por: Laestadius, Linnea I, et al.
Publicado: (2017)

How to Make Money with Mobile Marketing 2D Codes
por: Turner, Jamie
Publicado: (2011)

Innovation Governance: How Top Management Organizes and Mobilizes for Innovation
por: Nelson, Beebe
Publicado: (2014)

How They Advertise in the Northwest: A Skilled Veterinary Surgeon
por: Barnett, A. V.
Publicado: (1899)

The Emotional Effectiveness of Advertisement
por: Otamendi, F. Javier, et al.
Publicado: (2020)

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis
por: Hongyan, Lin, et al.
Publicado: (2017)

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
por: Mena, Jesus
Publicado: (2016)

Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising
por: Wang, Hai Jian, et al.
Publicado: (2022)

Location Theory
por: Gabszewicz, J
Publicado: (2013)

Cannot write session to /tmp/vufind_sessions/sess_t1js9tpt3k95blakci135got17