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The Metrics That Marketers Muddle
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
MIT Sloan Management Review
2016
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2736954 |
| _version_ | 1780967662062403584 |
|---|---|
| author | Bendle, Neil |
| author_facet | Bendle, Neil |
| author_sort | Bendle, Neil |
| collection | CERN |
| id | cern-2736954 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2016 |
| publisher | MIT Sloan Management Review |
| record_format | invenio |
| spelling | cern-27369542021-04-21T17:56:17Zhttp://cds.cern.ch/record/2736954engBendle, NeilThe Metrics That Marketers MuddleXXMIT Sloan Management Reviewoai:cds.cern.ch:27369542016 |
| spellingShingle | XX Bendle, Neil The Metrics That Marketers Muddle |
| title | The Metrics That Marketers Muddle |
| title_full | The Metrics That Marketers Muddle |
| title_fullStr | The Metrics That Marketers Muddle |
| title_full_unstemmed | The Metrics That Marketers Muddle |
| title_short | The Metrics That Marketers Muddle |
| title_sort | metrics that marketers muddle |
| topic | XX |
| url | http://cds.cern.ch/record/2736954 |
| work_keys_str_mv | AT bendleneil themetricsthatmarketersmuddle AT bendleneil metricsthatmarketersmuddle |