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The Power of Consumer Stories in Digital Marketing
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
MIT Sloan Management Review
2017
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2737023 |
| _version_ | 1780967676878782464 |
|---|---|
| author | Urban, Glen |
| author_facet | Urban, Glen |
| author_sort | Urban, Glen |
| collection | CERN |
| id | cern-2737023 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2017 |
| publisher | MIT Sloan Management Review |
| record_format | invenio |
| spelling | cern-27370232021-04-21T17:56:11Zhttp://cds.cern.ch/record/2737023engUrban, GlenThe Power of Consumer Stories in Digital MarketingXXMIT Sloan Management Reviewoai:cds.cern.ch:27370232017 |
| spellingShingle | XX Urban, Glen The Power of Consumer Stories in Digital Marketing |
| title | The Power of Consumer Stories in Digital Marketing |
| title_full | The Power of Consumer Stories in Digital Marketing |
| title_fullStr | The Power of Consumer Stories in Digital Marketing |
| title_full_unstemmed | The Power of Consumer Stories in Digital Marketing |
| title_short | The Power of Consumer Stories in Digital Marketing |
| title_sort | power of consumer stories in digital marketing |
| topic | XX |
| url | http://cds.cern.ch/record/2737023 |
| work_keys_str_mv | AT urbanglen thepowerofconsumerstoriesindigitalmarketing AT urbanglen powerofconsumerstoriesindigitalmarketing |