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Brand Relevance: Making Competitors Irrelevant
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Jossey-Bass
2011
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2738022 |
| _version_ | 1780967868534358016 |
|---|---|
| author | Aaker, David |
| author_facet | Aaker, David |
| author_sort | Aaker, David |
| collection | CERN |
| id | cern-2738022 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2011 |
| publisher | Jossey-Bass |
| record_format | invenio |
| spelling | cern-27380222021-04-21T17:55:00Zhttp://cds.cern.ch/record/2738022engAaker, DavidBrand Relevance: Making Competitors IrrelevantXXJossey-Bassoai:cds.cern.ch:27380222011 |
| spellingShingle | XX Aaker, David Brand Relevance: Making Competitors Irrelevant |
| title | Brand Relevance: Making Competitors Irrelevant |
| title_full | Brand Relevance: Making Competitors Irrelevant |
| title_fullStr | Brand Relevance: Making Competitors Irrelevant |
| title_full_unstemmed | Brand Relevance: Making Competitors Irrelevant |
| title_short | Brand Relevance: Making Competitors Irrelevant |
| title_sort | brand relevance: making competitors irrelevant |
| topic | XX |
| url | http://cds.cern.ch/record/2738022 |
| work_keys_str_mv | AT aakerdavid brandrelevancemakingcompetitorsirrelevant |