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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
| Autor principal: | |
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| Lenguaje: | eng |
| Publicado: |
Jossey-Bass
2014
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2738162 |
| _version_ | 1780967898434502656 |
|---|---|
| author | Halloran, Tim |
| author_facet | Halloran, Tim |
| author_sort | Halloran, Tim |
| collection | CERN |
| id | cern-2738162 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2014 |
| publisher | Jossey-Bass |
| record_format | invenio |
| spelling | cern-27381622021-04-21T17:54:47Zhttp://cds.cern.ch/record/2738162engHalloran, TimRomancing the Brand: How Brands Create Strong, Intimate Relationships with ConsumersXXJossey-Bassoai:cds.cern.ch:27381622014 |
| spellingShingle | XX Halloran, Tim Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers |
| title | Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers |
| title_full | Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers |
| title_fullStr | Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers |
| title_full_unstemmed | Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers |
| title_short | Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers |
| title_sort | romancing the brand: how brands create strong, intimate relationships with consumers |
| topic | XX |
| url | http://cds.cern.ch/record/2738162 |
| work_keys_str_mv | AT hallorantim romancingthebrandhowbrandscreatestrongintimaterelationshipswithconsumers |