ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

Detalles Bibliográficos
Autores principales: Phillips, Jack, Fu, Frank, Phillips, Patricia, Yi, Hong
Lenguaje:eng
Publicado: McGraw-Hill 2020
Materias:
XX
Acceso en línea:http://cds.cern.ch/record/2742006
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author Phillips, Jack
Fu, Frank
Phillips, Patricia
Yi, Hong
author_facet Phillips, Jack
Fu, Frank
Phillips, Patricia
Yi, Hong
author_sort Phillips, Jack
collection CERN
id cern-2742006
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2020
publisher McGraw-Hill
record_format invenio
spelling cern-27420062021-04-21T16:45:16Zhttp://cds.cern.ch/record/2742006engPhillips, JackFu, FrankPhillips, PatriciaYi, HongROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of MarketingXXMcGraw-Hilloai:cds.cern.ch:27420062020
spellingShingle XX
Phillips, Jack
Fu, Frank
Phillips, Patricia
Yi, Hong
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
title ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
title_full ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
title_fullStr ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
title_full_unstemmed ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
title_short ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
title_sort roi in marketing: the design thinking approach to measure, prove, and improve the value of marketing
topic XX
url http://cds.cern.ch/record/2742006
work_keys_str_mv AT phillipsjack roiinmarketingthedesignthinkingapproachtomeasureproveandimprovethevalueofmarketing
AT fufrank roiinmarketingthedesignthinkingapproachtomeasureproveandimprovethevalueofmarketing
AT phillipspatricia roiinmarketingthedesignthinkingapproachtomeasureproveandimprovethevalueofmarketing
AT yihong roiinmarketingthedesignthinkingapproachtomeasureproveandimprovethevalueofmarketing

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