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Business intelligence and modelling: unified approach with simulation and strategic modelling in entrepreneurship

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Bus...

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Detalles Bibliográficos
Autores principales: Sakas, Damianos, Nasiopoulos, Dimitrios, Taratuhina, Yulia
Lenguaje:eng
Publicado: Springer 2021
Materias:
Acceso en línea:https://dx.doi.org/10.1007/978-3-030-57065-1
http://cds.cern.ch/record/2752791
Descripción
Sumario:This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.