Cargando…
Defending your brand: how smart companies use defensive strategy to deal with competitive attacks
| Autor principal: | |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Palgrave Macmillan US
2012
|
| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2760381 |
| _version_ | 1780970325200076800 |
|---|---|
| author | Calkins, T |
| author_facet | Calkins, T |
| author_sort | Calkins, T |
| collection | CERN |
| id | cern-2760381 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2012 |
| publisher | Palgrave Macmillan US |
| record_format | invenio |
| spelling | cern-27603812021-04-21T16:40:14Zhttp://cds.cern.ch/record/2760381engCalkins, TDefending your brand: how smart companies use defensive strategy to deal with competitive attacksXXPalgrave Macmillan USoai:cds.cern.ch:27603812012 |
| spellingShingle | XX Calkins, T Defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| title | Defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| title_full | Defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| title_fullStr | Defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| title_full_unstemmed | Defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| title_short | Defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| title_sort | defending your brand: how smart companies use defensive strategy to deal with competitive attacks |
| topic | XX |
| url | http://cds.cern.ch/record/2760381 |
| work_keys_str_mv | AT calkinst defendingyourbrandhowsmartcompaniesusedefensivestrategytodealwithcompetitiveattacks |