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Strategic management: theory and practice
This is a book on Strategic Management presenting contemporary, analytical, thought-provoking and insightful topics on corporate strategies and policies. It gives a strong, four dimensional focus on marketing dynamics. Every information is based on researched articles, publications and bulletins tha...
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| Lenguaje: | eng |
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New Central Book Agency
2020
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| Acceso en línea: | http://cds.cern.ch/record/2762689 |
| Sumario: | This is a book on Strategic Management presenting contemporary, analytical, thought-provoking and insightful topics on corporate strategies and policies. It gives a strong, four dimensional focus on marketing dynamics. Every information is based on researched articles, publications and bulletins that are authored by experts from the academia and industry. The topics and innovative discussions on them provide enduring value and a great learning experience to the readers. |
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