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Strategic management: theory and practice

This is a book on Strategic Management presenting contemporary, analytical, thought-provoking and insightful topics on corporate strategies and policies. It gives a strong, four dimensional focus on marketing dynamics. Every information is based on researched articles, publications and bulletins tha...

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Detalles Bibliográficos
Autor principal: Duttachowdhury, Dhruba
Lenguaje:eng
Publicado: New Central Book Agency 2020
Materias:
XX
Acceso en línea:http://cds.cern.ch/record/2762689
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author Duttachowdhury, Dhruba
author_facet Duttachowdhury, Dhruba
author_sort Duttachowdhury, Dhruba
collection CERN
description This is a book on Strategic Management presenting contemporary, analytical, thought-provoking and insightful topics on corporate strategies and policies. It gives a strong, four dimensional focus on marketing dynamics. Every information is based on researched articles, publications and bulletins that are authored by experts from the academia and industry. The topics and innovative discussions on them provide enduring value and a great learning experience to the readers.
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spelling cern-27626892021-04-21T16:38:53Zhttp://cds.cern.ch/record/2762689engDuttachowdhury, DhrubaStrategic management: theory and practiceXXThis is a book on Strategic Management presenting contemporary, analytical, thought-provoking and insightful topics on corporate strategies and policies. It gives a strong, four dimensional focus on marketing dynamics. Every information is based on researched articles, publications and bulletins that are authored by experts from the academia and industry. The topics and innovative discussions on them provide enduring value and a great learning experience to the readers.New Central Book Agencyoai:cds.cern.ch:27626892020
spellingShingle XX
Duttachowdhury, Dhruba
Strategic management: theory and practice
title Strategic management: theory and practice
title_full Strategic management: theory and practice
title_fullStr Strategic management: theory and practice
title_full_unstemmed Strategic management: theory and practice
title_short Strategic management: theory and practice
title_sort strategic management: theory and practice
topic XX
url http://cds.cern.ch/record/2762689
work_keys_str_mv AT duttachowdhurydhruba strategicmanagementtheoryandpractice