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Strategic reputation risk management
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retai...
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| Lenguaje: | eng |
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Palgrave Macmillan
2002
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| Acceso en línea: | http://cds.cern.ch/record/2764113 |