Sharing ATLAS Science

Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This talk will explore the range of communication strategies adopted in ATLAS communications, with particular focus on how these have been impacted by the COVID-19 pandemic. In particul...

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Detalles Bibliográficos
Autor principal: Mehlhase, Sascha
Lenguaje:eng
Publicado: 2022
Materias:
Particle Physics - Experiment
Acceso en línea:http://cds.cern.ch/record/2800128
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author Mehlhase, Sascha
author_facet Mehlhase, Sascha
author_sort Mehlhase, Sascha
collection CERN
description Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This talk will explore the range of communication strategies adopted in ATLAS communications, with particular focus on how these have been impacted by the COVID-19 pandemic. In particular, an overview of ATLAS’ digital communication platforms will be given – with focus on social media, YouTube and Virtual Visits – and the effect on target audiences evaluated with best practices are shared.
id cern-2800128
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2022
record_format invenio
spelling cern-28001282022-01-21T22:13:46Zhttp://cds.cern.ch/record/2800128engMehlhase, SaschaSharing ATLAS ScienceParticle Physics - ExperimentCommunicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This talk will explore the range of communication strategies adopted in ATLAS communications, with particular focus on how these have been impacted by the COVID-19 pandemic. In particular, an overview of ATLAS’ digital communication platforms will be given – with focus on social media, YouTube and Virtual Visits – and the effect on target audiences evaluated with best practices are shared.ATL-OREACH-SLIDE-2021-761oai:cds.cern.ch:28001282022-01-21
spellingShingle Particle Physics - Experiment
Mehlhase, Sascha
Sharing ATLAS Science
title Sharing ATLAS Science
title_full Sharing ATLAS Science
title_fullStr Sharing ATLAS Science
title_full_unstemmed Sharing ATLAS Science
title_short Sharing ATLAS Science
title_sort sharing atlas science
topic Particle Physics - Experiment
url http://cds.cern.ch/record/2800128
work_keys_str_mv AT mehlhasesascha sharingatlasscience

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