Standard Model Higgs coupling measurements in ATLAS and CMS

This proceedings report on recent Higgs coupling measurements, released between 2020 and early 2022, by the ATLAS and CMS experiments at the Large Hadron Collider (LHC). Most analyses are based on the dataset taken during the LHC Run-2 between 2015 and 2018, corresponding to an integrated luminosity of almost 140/fb per experiment. Major improvements in performance and analyses methodologies lead to increased sensitivities and precision in the results obtained. Different coupling strengths are probed through a variety of analyses measuring the main production (gluon fusion ggF, vector boson fusion VBF, $W/Z$ and top associated production) and observed decay processes ($\gamma\gamma$, $WW$, $ZZ$, $bb$ and $\tau\tau$) as well as searches for not-yet-observed decay channels including $cc$, $\mu\mu$, $ee$ and $Z\gamma$. All results are consistent with the predictions of the Standard Model.