FCNC transition $c \to u\gamma$ in $B_{c} \to B_{u}^{*}\gamma$ decay

We propose the $B_c\to B_u^*\gamma$ decay as the most suitable probe for the flavour changing neutral transition $c\to u\gamma$. We estimate the short and long distance contributions to this decay within the standard model and we find them to be comparable; this is in contrast to radiative decays of $D$ mesons, that are completely dominated by the long distance contributions. Since the $c\to u\gamma$ transition is very sensitive to the physics beyond the standard model, the standard model prediction $Br(B_c\to B_u^*\gamma)\sim 10^{-8}$ obtained here opens a new window for future experiments. The detection of $B_c\to B_u^*\gamma$ decay at branching ratio well above $10^{-8}$ would signal new physics.